Okay, that's all you need to know about nougat.
But since you're one of the 14 people committed enough to spelunk this deep into the rabbit hole (and I mean “committed” in a mental health sort of way,) I'll reward you with something I received from my friend Morty Silber. 

This is one of those great email letters we instinctively suspect to be fake. But I took the time to research this one and found the original blog post. Wendi Aarons is a brilliant writer. (Not surprisingly, she spent 10 years in advertising.)  I'm going to do my best to get her to the academy. On second thought, I'm going to ask Michele Miller to do her best to get Wendi to the academy as a guest in Michele's October session of Wonder Branding.

By the way, you should read Michele's eyebrow-raising news on the home page of WizardAcademy.org today.