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The Monday Morning Memo

We contemplated books this week, but we are not the first.
John Steinbeck once said,

“A story has as many versions as it has readers. Everyone takes what he wants or can from it and thus changes it to his measure.”

Just prior to the publication of East of Eden,
Steinbeck wrote to his editor, Pat Covici,

“The reader shall take from my book what he brings to it. The dull-witted will find dullness, but the brilliant will find things I didn’t know were there.”

Georg Christoph Lichtenberg put it a little more harshly,

“A book is a mirror: If an ass peers into it, you can’t expect an apostle to look out.”

Heh, heh, heh.
Indy Beagle

PS – Simon Sinek makes a similar point, but about a different subject.

“Working hard for something we don’t care about is called stress;
working hard for something we love is called passion.”

 

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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Connection begins when you find something you both agree upon.

Cultivation: to till or refine. Seeds are more likely to grow and produce a harvest when you till the soil to soften and refine it.

Culture refers to patterns of human activity and the symbolic structures that give those activities significance, importance, and meaning.

Cult: any group of people who share a devotion to an idea, activity, or identity.

Cult Brand: any brand that becomes associated with an idea, activity, or identity: Apple, Lululemon, Harley Davidson, Starbucks, Nike, Tesla, and Star Trek are notable examples.

(Cults become dangerous only when the devotion of the group is to an individual, or to the destruction of an enemy.)

Cult: a group of people who are devoted

Culture: the symbolic activities of the devoted group

Cultivation: to plant the seeds of an ideology and the symbolic activities associated with it

Advertising is a form of cultivation.

Brandable chunks are seed-thoughts. And like all seeds, they must be sown in abundance if you hope for an impressive harvest.

A seed-thought germinates – connection occurs – when a person is attracted to what you believe.

Additional advertising deepens and strengthens the initial connection as the roots of the germinated seed reach deeper into the soil of the mind.

If you win the heart, the mind will follow. The mind will happily find logic to justify what the heart has already decided.”

- Roy H. Williams, July 29, 2024

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