Betty J Streff Generous - The Monday Morning Memo

This is a feel-good story worth reading.

“These are the steps for making better online ads:

1. Open big by using short words that project a clear image in the mind.

2. Use colors, shapes, and the names of familiar things when you write.

3. Use simple verbs that describe actions which are easy to visualize.

4. Close big by returning to your opening image that has now been changed by what you are selling.”

- Roy H. Williams

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700