Published in 1992, the cover offers this quote
from Jerry Della Femina, “If you’re planning to be alive
in the year 2000, you’ve got to read this book.”
So yes, the book is dated, but still worth reading.
Most of what Faith Popcorn predicted
has happened exactly as she said it would.
So when you read it today, her predictions seem obvious.
But if you read the book in 1992 as I did,
her predictions were gutsy and profoundly insightful.
She offers her own definition of “trend” in the
beginning of the book and I’ve never forgotten it:
“A trend is a fad that lasts at least 10 years.”
It seems reasonable to me that it was probably this book that caused me to become sensitive to patterns of events over long periods of time, leading finally to my own epiphany of society’s 40-year pendulum. A conversation with Dr. Richard Grant then pointed me to Generations by Strauss and Howe where I found the data that told me I was on solid ground.