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The Monday Morning Memo

Hey Roy! 

Hope to see you tomorrow night, but just in case I miss you, I can’t help but share this with you.

Also: this is just 100% me feeling proud of being good at something, and you’re one of the few people I can honestly share stuff like this with. Maybe I’m trying to flex a little bit, but it’s only because I’m really proud of this, and I think you’ll like how I did it.

Today, 5 hours ago, we announced that we’re selling a pen.  It’s just a 4-color pen with the words “modern rogue” written on the side, and that it costs $22.

In the time it took me to copy and paste that, it moved to $18.65k. By the time I fall asleep, I’ll have sold $20,000 of pens.

Pens.

So here’s the thing I’d like to discuss with you tomorrow night (if you’re available):  what is it about this video that is working so well?  Because people are LOVING this thing while simultaneously laughing that they’re “falling for an ad”…. just look at the comments!

Anyway.  Would love to know what you suspect I’m accidentally doing right.  Because I definitely just made $20k by showing old pictures and waxing philosophical about the power of goals.

See you tomorrow!
Brian

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- Roy H. Williams, March 28, 2018

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