bugles4 - The Monday Morning Memo

“X is pseudoware—just buzzwords and a logo.

On Sunday, Twitter (X?) CEO Yaccarino described the forthcoming app as “the future state of unlimited interactivity” that is “centered in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities.” She also noted that, “powered by AI, X will connect us all in ways we’re just beginning to imagine.” (Yaccarino did not respond to a request for comment.)

Her tweet is a near-perfect example of business-dude lorem ipsum—corporate gibberish that sounds superficially intelligent but is actually obfuscating. What is “unlimited interactivity?” How will X be “powered by AI”? Does she mean generative AI like ChatGPT or standard algorithms of the sort that have powered Twitter’s “For you” feed for years? The particulars are irrelevant: The words just need to sound like something when strung together.

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- Charlie Warzel, The Atlantic, describing the rebrand of Twitter to "X", July 25, 2023

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