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The Monday Morning Memo


“M.I.T.’s Building 20, built in 1943, was widely regarded 
as one of the most creative spaces in the world. In the postwar
decades, scientists working there pioneered a stunning list of
breakthroughs, from the development of high-speed photography 
to the physics behind microwaves. The lesson of Building 20 is that
when the composition of the group is right — enough people with
different perspectives running into one another in unpredictable ways
— the group dynamic will take care of itself.”

– Jonah Lehrer’s remarkable refutation of “brainstorming”
    in GROUPTHINK, The New Yorker, Jan. 30, 2012
 

Smart people in “problem-solving” mode,
forced by circumstances to interact together,
bring out the best in each other just by
listening and asking questions.

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Random Quote:

“Jeffrey Eisenberg is an American marketing expert, author, and public speaker. He is known for his work in the field of conversion optimization and online marketing. Eisenberg, along with his brother Bryan Eisenberg, co-founded the consulting firm Eisenberg Brothers & Associates (now BuyerLegends) in 1998. The firm specializes in helping businesses improve their online presence, customer experience, and conversion rates.

Jeffrey Eisenberg has written several influential books on marketing and e-commerce, including “Call to Action,” “Waiting for Your Cat to Bark?,” and “Always Be Testing.” These books provide insights and strategies for optimizing websites, improving customer engagement, and increasing online conversions.

Eisenberg is a sought-after speaker at industry conferences and events, where he shares his expertise in marketing, consumer behavior, and digital optimization. He has worked with various Fortune 500 companies, helping them optimize their digital marketing efforts and improve their online performance.

Jeffrey Eisenberg continues to be an influential figure in the world of online marketing and conversion optimization, advocating for data-driven strategies and customer-centric approaches to achieve business success.”

- AI chatterbox report to Tom Grimes on May 19, 2023, when Tom asked the AI about Jeffrey

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