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The Monday Morning Memo

December, 1968 – Look closely and you’ll see the lariat has been laid nicely around the neck of the calf. Toco (toe-coe,) my horse has seen the rope, too, and is tucking his back feet under him so that he might stop in the shortest possible distance.

One end of the lariat is around the neck of the calf, the other is tied to the saddle horn. This is that half-second just before the calf hits the end of the rope and is yanked backwards off his feet.

By the time the calf has flown into the air and descended with a thud, I will have leaped off my horse and covered the distance between horse and calf. I will quickly tie 3 of the calf’s feet together with a rope carried in my teeth called a “pigging string.”  

This is usually mispronounced as “pickin’ strang.”

Welcome to Oklahoma in the wintertime when I was 10 years old. The temperature is 5 degrees and the snow is blowing so fine and small that it’s better described as dust than flakes.

Yes, 5 degrees was 27 below freezing, even back in those days.

Having experienced this lifestyle, I am fully qualified to reject it. 

They say the neon lights are bright on Broadway… They say there’s always magic in the air… 

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Random Quote:

“The job of a Wizard of Ads writer is to extract true stories from clients, and then tell those stories in such a way that causes the public to immediately think of that person – and feel good about them – when they need what that person sells. These customer-bonding ads don’t seek to sell the product directly. Instead, they bond the hearts of the public to the client. A reader, listener, or viewer reads, hears, or sees this series of ads and thinks, ‘Wow! You, too? I thought I was the only one.’

Customer-bonding is a long-term strategy that always works, and it is cumulative; meaning it works better and better the longer you continue it. But it requires an ongoing series of bonding ads (mingled with ads for sales activation) that air 52 weeks a year, forever. Customer-bonding isn’t a gimmick. It is a lifestyle. “

- Roy H. Williams, Jan. 27, 2024, 9:07AM

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