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The Monday Morning Memo

SUBJECT: Can Steve Huff attend my foster son’s birthday party?

My foster sons are obsessed with the Steve Huff commercials and billboards. I have 5 boys.  The 2 in middle school particularly quote the Steve Huff ads daily. They make everyone in the car stop talking and turn the volume up, then quote the commercials as they are playing on the radio.

I have to slow down as we pass the billboards so all 5 boys can yell “Steve Huff!!!!”. There is a commercial that says that a Steve Huff technician would be a stranger when he arrives, and a friend when he leaves. I’m telling you now, if Steve Huff comes to our house, he will be a friend when he arrives and a hero when he leaves. 

I wish I was joking.

If our water pressure goes down from too many kids all showering at the same time, they beg me to call Steve Huff to fix our plumbing. If they are cold or hot, they ask for Steve Huff Heating and Air. It is a nearly constant conversation in my home, “No, we aren’t calling Steve Huff just to have him come to our house for a visit.”

Our newest addition to the family, Mateo, is turning 14 on December 21st and his only request for his party (which will be only the second birthday he has ever celebrated) is that Steve Huff be there.

When I say my kids love Steve Huff, I’m not exaggerating. Mateo has been asking for 3 months now for “a Steve Huff birthday.” He is 100% genuine in his desire for the locally famous plumber and HVAC expert to attend his birthday party. I’m making the whole party theme “Steve Huff Plumbing and Air” and I honestly don’t know how to decorate for that. But I will do my best for my kid.

Today alone, Mateo has asked me 4 times to call Steve Huff to invite him to his birthday party. 

My big ask is: “Can Steve Huff attend my foster son’s birthday party?”

My smaller ask is: Is it okay if I use the company logo of a cartoon Steve Huff with a wrench as a template for my son’s homemade piñata and cake? 

I will include my address at the end of this email so at the very least, Mateo could receive a card or something in the mail signed by Steve Huff himself.

I’m typing these words wishing that I was embellishing the love story between my kids and those radio ads. They hear in church that idolizing people is wrong, but I’m telling you now, their hierarchy of important people is God, Steve Huff, then probably Santa Claus or their coach. 

The party details are flexible (we will schedule around his favorite celebrity if he is willing to make an appearance) but his birthday is Saturday, December 21st.

We live at _____________. My phone number is ____________ if you would like to talk about this further. Again, thank you for your time and consideration.

I know this is a very odd request.

Thank you,
Elise Valencia 

Mike Slover is the strategist for Steve Huff, Jack Heald is the writer, Beth Radtke is the media buyer, and Ryan Chute is the one who chose this crew of Wizard of Ads partners to make Steve Huff famous.

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