How to Make Big Things Happen Fast Ad writers hear it every day, whistling toward them like a bullet: “We need more traffic, that’s what we need; more sales opportunities!” I spent the early part of my radio career stepping up to that plate and knocking that particular fastball out of the park. If your […]

yo Indy. I know you’re a guy who covers some ground… Have you seen how Quanta Mag is mapping acres of information on your 15.4″ screen? I’m most delighted by the tight summaries of big ideas. I especially liked “…almost any observed feature of the universe jibes with the strings’ endless repertoire of tunes.” Someday, […]

A man from Waco, Texas, shot a video in front of the Berlin Wall, then came to visit Wizard Academy. I’m told by people who were there that it was an interesting day. – Aroo, Indy Beagle



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Neil Postman saw what was coming 33 years ago. His best known book, Amusing Ourselves to Death (1985), is a historical narrative which warns of a decline in the ability of our mass media to share serious ideas. Since television images replace the written word, Postman argues that television confounds serious issues by demeaning and undermining political […]





Hear Cathy Fleck’s Christmas Album on iTunes Did Your Valedictorian Become Rich? By contrasting the attributes of academically successful students with the attributes of commercially successful businesspeople, a team of researchers has recently determined that the skills required for commercial success are “mainly verbal.” “Employers are already saying that a degree is not enough, and […]

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There is a side door into today’s rabbit hole. Did you see it? If you find all 5 Pennies, send me an email and name the 5 photos. Be sure to include your mailing address. –  indy@wizardofads.com 

Pennie talks to Felipe about her plans for the dry creek she is building between Tuscan Hall and the woods beyond.

“Life is always a tightrope or a feather bed. Give me the tightrope.” – Edith Wharton

Look at the left edge of the photo and you’ll see the gate into the Zubiate Courtyard, the grand entrance to Spence Manor. After we dig out all the dirt behind Rocinante, exposing the limestone shelf beneath, we’re going to create a cool “hanging out together” grotto beneath the cantilevered foundation of the gym. On the […]

Here’s that List: Number One Singles of 2018





This really is Daniel, by the way. Last Friday I took this photo of the button his Dad was wearing. – Indy

The Thing About Hemingway… I’m reading Hemingway’s novel, Death in the Afternoon, and I like it. It is a detailed explanation of bullfighting. Not a story about a bullfighter. Bullfighting. I have no interest in bullfighting. None. The book has no character arc because it has no characters. It has narrative, but no narrative arc. […]

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P.S.  I am reading Shadow of the Wind (as per a list you offered some time back), which I happened upon featured at the front desk of a used book store here in Santa Fe.  Some coincidences/synchronicities there.  One of which is the NYT Review of Books guy quoted on the back is the father […]

Spicoli Joe drove from Austin to Coldwater, Michigan to pick up Quixote’s Rocinante for you.

Now all we need is $5,500 to pay for it. Someone will do this. Is it you? Just email your intentions to daniel@wizardacademy.org and at the end of the year you’ll get a tax receipt. The academy is a 501c3, remember? And, oh, your name(s) will be on the big, bronze donor plaque in the hanging-out […]





Okay, Indy, give me the details. 

The auction, which is set to take place on December 7 in New York, will present to bidders what is said to be “the largest collection of pre-prohibition whiskey ever to appear” in such an event. Highlights of this collection include “Old Crow 1912 and deep quantities of Hermitage 1914 from W. A. Gaines, amongst […]



Brian has a dazzling new book that will soon be headed to the printer. The working title is “To My Bastard Son”. Speaking of… books… Brad Whittington has published LOTS of books, mostly novels. The ones the wizard and I have read have all been good. Really good. – Indy

Hanging out one afternoon in the office of Jacob “Boxwine” Harrison…

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Remembering William Goldman…

Willing to Fail?! by Brian Scudamore with Roy H. Williams

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The Source of All the Confusion Two brothers were locked out of their home, so they climbed onto the roof and entered the house through the chimney. When they crawled out of the fireplace, one of them had soot on his face, the other did not. The clean-faced brother immediately went into the bathroom and […]