How to Get and Hold Attention_MMMemo

How to Get and Hold Attention Indy Beagle posted a T-shirt in the rabbit hole that said, “If life gives you melons, you might be dyslexic.” Princess Pennie laughed when she read it. If that T-shirt had said, “If life gives you oranges, you might be dyslexic,” would she – or anyone else – have […]

Emery Vickeleti, Hungarian, (1819–1895)

As you set out for Ithaka hope your road is a long one, full of adventure, full of discovery. Keep Ithaka always in your mind. Arriving there is what you’re destined for. But don’t hurry the journey at all. Better if it lasts for years, so you’re old by the time you reach the island, […]

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If you’re looking for someone to help you build a selling system that agrees with your public image, the Wizard of Ads partner who specializes in that is Ryan Chute.

It’s a really fascinating book. You’ll laugh. You’ll be amazed. You’ll be encouraged. Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. This book has an […]















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Don Quixote (1925) by Arthur Ernest Becher. From the collection of Roy and Pennie Williams From Thomas Jefferson to Teddy Roosevelt to John Steinbeck, visionaries have always been attracted to Don Quixote’s pursuit of the impossible dream. Quixote’s Journey is the quest for a better tomorrow. In Cervantes’ book, “Dulcinea” is just a common village girl […]

Listen to Derek interview the Wizard of Ads on The Business Book podcast.

Wandering around the Wizard Academy campus with an iPhone is an interesting way to spend an afternoon.

Margaret Hunsicker was utterly convincing as Alice in Wonderland.

As the Red Queen drops a captured bishop onto her growing pile of chess pieces, Alice is making giant bubbles on the other side of The Becauseway. Want to take a look?

Kaci Beeler was astounding as the Red Queen at the Wizard Academy Reunion, November 3rd, 2018.

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As you know, Wizard (wise-ard) Academy takes its name from the magi, or “wise men” of the Christmas Story. This visual retelling of Matthew chapter 2 was painted by one of the circle of Jan Brueghel the Elder (1568–1625.) Isn’t it fascinating that the people and the architecture of Israel 2,000 years ago looked exactly like […]

How to Win the Attention of Google Natural Language Processing and the Future of Search You already know the importance of headers, titles, and metatags. You also know that keyword stuffing, buying links, and doorway pages are no longer effective. Google has learned how not to be fooled. This is bad for scammers, but good […]

“Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. Data is important, but it’s content that makes an emotional connection.” – Harvard Business Review, February 25, 2014, “What Data-Obsessed Marketers […]

Some readers were probably surprised to learn that Amanda spoke with a lisp. The author would be pleased to describe her lisp for you, although it will not be easy. Marx Marvelous observed that it was a Gene Tierney lisp, but pinker, more vulnerable. It was more of a Gloria Grahame lisp. Remember Gloria Grahame in […]

Along their migratory routes, monarch butterflies stay nights in certain trees. The ‘butterfly trees,’ as they are called, are carefully chosen – although the criteria exercised in their selection are not known. Species is unimportant, obviously, for at one stopover the roosting tree may be a eucalyptus, at another a cedar or an elm.  But, […]

Doug, Good question. Here’s what’s happening: In the online world, the buzz is, “People are reading less, and listening more! They’re listening to audio books instead of reading print books! So… Podcasts! Podcasts are obviously the cool new thing to do! Tell the world! Podcasts!” As you know, there are more than a few online […]



Back in high school, I had this old, old journalism teacher by the name of Ms. Keefe. She was brutal when it came to curbing my creative writing talents. I had a weekly column in a Chicago suburban newspaper that she had set up for me. I was to write interesting stories about what was […]

Dilemma is a Greek compound noun meaning “two prepositions or premises.” A dilemma is a situation that forces a person to choose between two equally unpleasant options. During the Middle Ages, philosophers used the word lemma when describing one of the difficult choices to be made in such a situation, which they called a double lemma. Eventually a lemma was also called […]

Santa Fe Art Auction director Gillian Blitch said, “His vision of America, the reality of America, became sort of symbolic and characterized the way America was to be from the 1930s onward.”  

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Vi Wickam is a famous fiddler. For real. Check it out. – Indy