To Razzle (Roy) & Dazzle (Daniel) c/o Indy Beagle … I trust all is well in the kingdom … but if not, I hope it is at least “interesting”. Here are some wiffle balls of wisdom to pitch at The Toad and Ostrich Pub on Friday. LIES We would rather hear a pretty little lie than a […]



This is the first ad in a series of six for Nurse Next Door by The Two Dudes. This is the second ad. Notice the progression. It’s kind of like a TV series, right? Every ad builds on the previous one. This is how you build familiarity, and relationship, on the radio.

http://traffic.libsyn.com/mondaymorningradio/Getting_Everything.mp3

“Radio is dying.” “Radio is dead.” “My friends and I don’t listen to the radio. We (blah, blah, blah) instead.” “No one listens to the radio anymore, especially in high-tech places like San Francisco, in the heart of Silicon Valley. That’s right, isn’t it?” Isn’t it? A few paragraphs from now, I’m going to tell […]

 Bottling Excellence from SLO Down Wines on Vimeo.



Want to see the photos Manley took?

http://traffic.libsyn.com/mondaymorningradio/Overflow_Cafe.mp3

1. When you need someone to faithfully implement your time-tested policies and procedures, hire a straight-A student. This is what we know about them: A. They bought into the educational system, believed its promises, and played by its rules. B. They have demonstrated obedience, compliance, and conformity. C. They have obvious respect for authority. And […]



When you need people to respond to your ad immediately, you need to think like a reporter. These are the first two things they teach news reporters: “When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news.” “You never read about […]

http://traffic.libsyn.com/mondaymorningradio/Gratitude_Formula.mp3

Recruiting for What’s Hard – and Teaching the Rest

The Jacob Harrison Wiener Dog ad from 2015 is below. Believe it or not, the principal male and female voices in this ad – Andrew and Choria – fell in love and got married two years after recording this ad together.

 

http://traffic.libsyn.com/mondaymorningradio/Brian_Harman.mp3

Some information is meant to be delivered in the showroom, or across the sales counter, or on your website, when your customer is actively seeking information. But that’s not often. Most of the time, your customer’s hunger is for entertainment, distraction, a heightened awareness, a sense of wonder. But they don’t call it “a sense […]



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Here’s a second chance to click that link that haunted Brad for 2 weeks.

On Being, with Naomi Shihab Nye



So Will I (100 Billion X) – Lyric Video

http://traffic.libsyn.com/mondaymorningradio/The_Fixer.mp3

Indy, which photo do you like better on this website: the banner photo, or the top-left photo in the grid? – Brad Whittington https://www.tmphoto.ch/emmental/  Brad, My first instinct was to say “top left in the grid,” but after a moment of reflection I realized my decision would be determined by my proposed use of the […]

The Mark of a True Entrepreneur The traditional aristocracy of inherited wealth, position and influence is a false one, in my mind. You were born into an influential family. You went to the right kindergarten, the right grade school, the right college, and you party with the right people. You invented the phrase and the […]

The Monday Morning Memo for Feb. 26, 2018