Did you do what I asked? Remember my question? If you could travel to the past and observe – for one hour – any moment in history, what would you choose to witness? I really need you to pause here a moment and compose your answer, then send it to me at indy@wizardofads.com. I don’t want to […]

If you could travel to the past and observe – for one hour – any moment in history, what would you choose to witness? Will you pause here a moment and compose your answer, then send it to me at indy@wizardofads.com? After you’ve done that, you can proceed deeper into the rabbit hole, where wonders do […]

“Five years before Teddy Roosevelt led the Rough Riders, Simon Schiffman stepped off the train to stretch his legs. He saw a little jewelry store for sale, bought it, and the train went on without him. Simon kept the fine quality jewelry but he put the lower-quality stuff on the sidewalk with a sign that said, […]

Read the entire article in The Atlantic, May 8, 2018



http://traffic.libsyn.com/mondaymorningradio/Dean_Foster.mp3

In the mood to chase trivia and waste time? Here you go. – Indy

Click Here to see the “Trouble” memo Tom is talking about.

To Razzle (Roy) & Dazzle (Daniel) c/o Indy Beagle … I trust all is well in the kingdom … but if not, I hope it is at least “interesting”. Here are some wiffle balls of wisdom to pitch at The Toad and Ostrich Pub on Friday. LIES We would rather hear a pretty little lie than a […]



This is the first ad in a series of six for Nurse Next Door by The Two Dudes. This is the second ad. Notice the progression. It’s kind of like a TV series, right? Every ad builds on the previous one. This is how you build familiarity, and relationship, on the radio.

http://traffic.libsyn.com/mondaymorningradio/Getting_Everything.mp3

“Radio is dying.” “Radio is dead.” “My friends and I don’t listen to the radio. We (blah, blah, blah) instead.” “No one listens to the radio anymore, especially in high-tech places like San Francisco, in the heart of Silicon Valley. That’s right, isn’t it?” Isn’t it? A few paragraphs from now, I’m going to tell […]

 Bottling Excellence from SLO Down Wines on Vimeo.



Want to see the photos Manley took?

http://traffic.libsyn.com/mondaymorningradio/Overflow_Cafe.mp3

1. When you need someone to faithfully implement your time-tested policies and procedures, hire a straight-A student. This is what we know about them: A. They bought into the educational system, believed its promises, and played by its rules. B. They have demonstrated obedience, compliance, and conformity. C. They have obvious respect for authority. And […]



When you need people to respond to your ad immediately, you need to think like a reporter. These are the first two things they teach news reporters: “When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news.” “You never read about […]

http://traffic.libsyn.com/mondaymorningradio/Gratitude_Formula.mp3

Recruiting for What’s Hard – and Teaching the Rest

The Jacob Harrison Wiener Dog ad from 2015 is below. Believe it or not, the principal male and female voices in this ad – Andrew and Choria – fell in love and got married two years after recording this ad together.

 

http://traffic.libsyn.com/mondaymorningradio/Brian_Harman.mp3

Some information is meant to be delivered in the showroom, or across the sales counter, or on your website, when your customer is actively seeking information. But that’s not often. Most of the time, your customer’s hunger is for entertainment, distraction, a heightened awareness, a sense of wonder. But they don’t call it “a sense […]



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Here’s a second chance to click that link that haunted Brad for 2 weeks.

On Being, with Naomi Shihab Nye