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The Monday Morning Memo

Everything but Tights, a Mask, and a Cape

Everything but Tights, a Mask, and a Cape I first heard of Gene Naftulyev from Daniel Whittington. Daniel had somehow wrangled himself an invitation to an exclusive New Year’s dinner with a group of business tycoons at which the host, Gene Naftulyev, decided to paint his portrait. It is an amazing work of art. A […]

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3_radio_ads

This is a client of Mick Torbay, Steve Rae and me. They recently won a listeners choice award for being the mattress company of choice. They won on a station that we do NOT advertise on. We advertise on the competitor’s station. FYI – the client is up 60% this year. Stephen Semple

PrincessPennieAndQuixote

“When others speak of ‘chasing windmills,’ they’re talking about a futile gesture. But when we speak of ‘chasing a windmill,’ we’re talking about finding your purpose. Don Quixote is, for us, not a madman but a role model.” – Princess Pennie, speaking of Wizard Academy alumni, Sept. 23, 2014

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This is the original image. Heh, heh, heh. Color, symbol, and proximity are three of the 12 Languages of the Mind. This little exercise has been a tiny glimpse into the wizard’s upcoming class. You should be there if you can. – Indy

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The problem is with the flag. In this image, the flag is trailing the pole. That’s what your mind would expect.  

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And no, it isn’t that I’m in the photo. You and I both know I wasn’t there in 1945.  

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Raising the Flag on Iwo Jima is the most often-reproduced photograph in history. You’ve seen it all your life. But this isn’t that photo. Can you spot what’s wrong with it?  

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Transparency, Engagement, and the Zero Moment of Truth

Transparency, Engagement, and the Zero Moment of Truth

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Map of Bethlehem (20 1/2″ x 15 1/4″) drawn by a Franciscan monk in 1749. “Above thy deep and dreamless sleep the silent stars go by. Yet in thy dark streets shineth the everlasting Light. The hopes and fears of all the years are met in thee tonight.”

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Santa Contemplates Christ (Greg Olsen, the painter, calls it The Spirit of Christmas. I renamed it. – Indy)

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Jim Anderson apprenticed at the Wizard of Ads home office in Austin many years ago, then he opened his own consulting firm. This was before the days of the Wizard of Ads partners. A solid guy, Jim. – Indy

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Brother Max Magi Play

QuixAndBeagleHatContest

“When others speak of ‘chasing windmills,’ they’re talking about a futile gesture. But when we speak of ‘chasing a windmill,’ we’re talking about finding your purpose. Don Quixote is, for us, not a madman but a role model.” – Princess Pennie, speaking of Wizard Academy alumni, Sept. 23, 2014

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Brian Brushwood has gathered more than 2 million subscribers to his YouTube channels. Below, he conducts a truly MESMERIZING interview in the Whiskey Vault in the tower at Wizard Academy. You really do want to watch this.

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FrankSentDec11

Read the Monday Morning Memo about Boscov’s, “When We Believe.”

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Get the Album on Cathy’s website. 

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Rent or Buy the movie from Amazon

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Random Quote:

“In many ways, online marketing and online media has done itself a disservice by focusing on targeting more than reach. Couple of very interesting studies that are out there. One was a study by Nielsen, about the relative contributions of reach versus targeting in effectiveness, and they concluded, with a survey of about 500 econometric models, that targeting only adds about 10% to the effectiveness of the campaign on average. A very similar result came from some work by D2D, where they looked at over 200 econometric models, from a wide range of categories, and they concluded that targeting of a campaign adds only about 10% to effectiveness. So the same numbers, two very different methods.”

- Les Binet, data scientist, in the Binet and Field YouTube Interview, Summer 2020 (full version)

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