$1,300 will be the minimum, opening bid when this map is auctioned on Sept. 21 This is due partly to the fact that it has the lighthearted, artistic feel of a theme park map, but mostly because it is one of only 3 known copies in the world. The other 2 are at the University […]

The Third Charlie When I was 15, Charlie was 43. And every time Charlie got drunk he would tell the same, sad story of the day his sister bought him a new shirt for his birthday and then, when his father saw Charlie’s pack of cigarettes in that shirt’s pocket, furiously stripped the pocket off […]

EXTRAORDINARY LEADERSHIP DEC 6-7 Dr. Richard D. Grant teams up with Tim JohnPress to lift you into a whole new dimension of effective leadership. The things that made you a success will rarely take you to the next level. This new class from Wizard Academy springs from something the wizard said to Vice-Chancellor Whittington and the Wizard […]

BIG NEWS: Scientists Test and Refine “Theatre of the Mind.” Radio People love to talk about “Theatre of the Mind.” Most of them can give you examples of it. A few can even create it. But none has ever been able to explain – step by step – exactly how to do it, and then back that explanation […]

August 22, 2017, the day after the total eclipse of the sun in Nashville, the Wizard of Ads Partners concluded their semi-annual partner meeting in a private room upstairs at B.B. King’s in Nashville. As we were walking out past the band, I was reminded of the lyrics of Nashville Cats, an old Lovin’ Spoonful […]

This is the latest ad in an ongoing campaign for Rosemary Rocksalt Bagels. The campaign is the brainchild of Wizard of Ads partner, Andrew Harrison. (Rosemary is the granddaughter of the founder. Bagel is her dog.)

Spanish School, Mid 20th Century Quixote, 15 x 19 inches

Jimi Hendrix is at left, in the backline of Buddy & Stacy as they do “Shotgun” on Night Train. (1965)

GABE is our acronym for Game-ification (Game-ification lets you work easy while you play hard.) Accountability (Keeping Score! You can’t improve what you don’t measure.) Behavior Dashboarding (Patient attraction + retention + case acceptance) Engaged learning  (Best Practices. Expert advice and example) Ninety-five percent of the problems your dental team will face today will be […]

Buffalo Springfield, active from 1966 to 1968, was Stephen Stills (singing lead,) Neil Young (his back to the camera,) and Richie Furay.

These are the 2 books the wizard is always talking about. Meet BOTH AUTHORS at the 2017 Academy Reunion on Oct. 7 – Indy Beagle

Greg, I’m sorry I couldn’t get the wizard to make any comment. I can’t be certain, but I think he refused me because he knew that anything he said would only trigger more questions. If it’s any consolation, I did find this sort-of-funny email the wizard received from a friend of his a few weeks […]

Politics 140 Years Ago Text at the bottom of the page reads, “Don Hewitt (on his journey in search of a country for Sancho Usufruct* to rule). ‘I wonder if there is anything left of the Post-Office after my charge upon it? and what shall I destroy next?’” In this cartoon Abram Hewitt is depicted […]

“A trickle of blood came out under the door, crossed the living room, went out into the street, continued on in a straight line across the uneven terraces, went down steps and climbed over curbs, passed along the Street of the Turks, turned a corner to the right and another to the left, made a […]

Entertainment is the currency that will purchase the time and attention of a too-busy public.

The Zero Moment of Truth (ZMOT) occurs when a customer is consciously in the market for a particular product or service. This is that moment when an undecided customer who hasn’t already made the choice in their heart is most likely to search for information. So online information definitely matters. But a great story can […]

The door to immediate action is easily kicked open by the steel-toed boot of urgency. If you want people to take immediate action, you’re going to need a credible shortage. A shortage of product. “Only 11 remain!” A shortage of time. “Sale ends Saturday at 6PM!” A shortage of capacity. “Only 128 seats are available!” […]

Sociopath vs. Psychopath: What’s the Difference? You may have heard people call someone else a “psychopath” or a “sociopath.” But what do those words really mean? You won’t find the definitions in mental health’s official handbook, the Diagnostic and Statistical Manual of Mental Disorders. Doctors don’t officially diagnose people as psychopaths or sociopaths. They use […]

 

Here’s that “Determination” page Mark referenced (from last week’s MMMemo)

Looking for Good People? Here’s a Classified Ad for Employment. Are you a gracious host and entertainer? That may seem like a crazy question to ask when the job is basically lift-and-carry. But if you’ll read a little further, you’ll understand why I need to ask it. Are you a happy, upbeat person? Do people […]

© 2017 Roy H. Williams Marketing © 2017 Roy H. Williams Marketing

Click here to hear. 🙂 PS – Hallelujah is great, The King of Tears is awesome, but my own favorite is A Good Walk Spoiled. – RHW

KESS: Back when I was a little boy, Elias Gabriel was a famous jewelry designer in a faraway place called New York City. I never dreamed I would someday travel to New York. I never dreamed I would someday sell his jewelry. MONICA:  Elias Gabriel had two sons who apprenticed under their father, the same way I’m […]

Have you figured out that today’s rabbit hole is going to be examples of all the things the wizard wrote about in today’s Monday Morning Memo? I help him like this sometimes because he’s my friend, and, well, he pays me. – Indy Beagle

“Paul Graham and his partners invest in startup businesses. He says, ‘We learned quickly that the most important predictor of success is determination. At first we thought it might be intelligence. Everyone likes to believe that’s what makes startups succeed. It makes a better story that a company ‘won’ because its founders were so smart. […]

“Follow the masters? But why should one follow them? The only reason they are masters is that they didn’t follow anybody.” – Paul Gauguin

“A room hung with pictures is a room hung with thoughts.” – Sir Joshua Reynolds “To accomplish the miraculous, you must attempt the ridiculous. Don Quixote is the icon of every individual who is willing to pay that price. In Cervantes’ book of 1605, Quixote never meets Dulcinea, but everything he suffers and accomplishes is […]

We contemplated books this week, but we are not the first. John Steinbeck once said, “A story has as many versions as it has readers. Everyone takes what he wants or can from it and thus changes it to his measure.” Just prior to the publication of East of Eden, Steinbeck wrote to his editor, Pat […]

“Be so good they can’t ignore you.” – Steve Martin Hear more at MondayMorningRadio.com

                                       A $20 book. Buy it for $3.68

Anthony Dina asked a quirky question last week about a machine that makes nightmare sounds. He suggested I might ask Jeff Sexton for a response. Well, Anthony, I did that for you.  And now you’re about to learn what every Wizard of Ads Partner has known for a long time: never ask The Professor a […]

Arrive early for the 2017 NAB/RAB Radio Show in Austin and learn from radio’s Wizard of Ads, Roy H. Williams. This exclusive event will be held on the 21-acre campus of Wizard Academy in Austin. In the Eye-of-the-Storm classroom inside the tower, you will Get an inside look at the top-performing radio campaigns of the […]

This is a short clip from the 2-hour interview Andrea mentioned. – Indy

sidewalk pizza