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Brand Like Amazon: Even a Lemonade Stand Can Do it. Jeffrey and Bryan Eisenberg with Roy H. Williams CHAPTER ONE The car door closed and they were alone. As the old man backed down the driveway, the younger man spoke. “Thanks for doing this with me Poobah.” “It’s what Poobahs are for, Sunshine.” Nothing else […]

I’m experimenting with radio in a way that, for me, is new and different. Many of those who understand what I’m doing won’t agree with the fundamental premise of my experiment. But that’s not what worries me. I’m concerned about those who will agree and then attempt it – and fail. I believe they’ll fail […]

Hi, everyone! My name is _____________________. Because Wizard Academy appreciates your generous donation to help keep Chapel Dulcinea open, free and beautiful, I’m going to take you on a 4-minute walk to Wizard’s Tower, where we’ll enter the underground art gallery, then go straight up to the Star Deck where I’ll tell you a 2-minute story, then […]

The “Great Scott!” Tom McDowell joins our own Brother Brittington in this re-imagining of ABBA’s Fernando. Most people sing this song never realizing it’s the song of a grieving friend who lost his buddy, Fernando, in a battle long ago… You really ought to download the whole album that Brittington crafted after being encouraged by the wizard and […]

Brand Like Amazon: Even a Lemonade Stand Can Do it. Jeffrey and Bryan Eisenberg with Roy H. Williams CHAPTER ONE The car door closed and they were alone. As the old man backed down the driveway, the younger man spoke. “Thanks for doing this with me Poobah.” “It’s what Poobahs are for, Sunshine.” Nothing else […]

What’s a “meta” for? PDF Download        

 

This small painting will be auctioned on the morning of March 1, 2017. It’s expected to sell for only $200 to $300. Opening bid will be $100.  You’ve got to register to bid, but you’ve got time if you like the art.

“If you have ever stood before a Paul Sattler painting, no doubt you’ve been sucked into it with a feeling not unlike the marvelous yet uneasy sense of vertigo you get when standing on the edge of the Grand Canyon. There are no guardrails. You step back, but here you are, dizzy and drawn again […]

The painting is Bring It In, Take It Out, (2013) by Paul Sattler  

Taiga (/ˈtaɪɡə/; Russian: тайга́; IPA: [tɐjˈɡa]; from Turkic) also known as boreal forest or snow forest, is a biome characterized by coniferous forests consisting mostly of pines, spruces and larches. The taiga is the world’s largest biome apart from the oceans. In North America it covers most of inland Canada and Alaska as well as parts of the extreme northern continental United States (northern Minnesota through the Upper Peninsula of Michigan to Upstate New York and northern New England), where it is known as […]

Brian Scudamore and his first truck. Using the math of a magical customer experience, Lucky Charms, Peter Pan, Willie Wonka and Dr. Doolittle add up to $25,000,000 a month.

This image makes sense if you read the story on the previous page.

Billabong Bob Kinnison is a signatory member of the Pimp Hat Faction of the Rabbit Hole Tribe. This video is exactly 4 years old. Digital photos do not fade. To become a member of the Pimp Hat Faction, you need only wear a ridiculous hat in a public place and send us photographic testimony of your wiggling walk […]

Would you like to see Conscious Competence on display? Invest a few minutes to watch this video all the way through. – Indy

Unconscious Incompetence: on display when a tragicomic person on a talent show believes they can sing, but can’t. Business – underperformers who believe they’re doing a good job. The condition of an inept or incapable person who doesn’t realize they’re inept or incapable. Conscious Incompetence: clowning around, acting stupid, the essence of certain kinds of comedy. Business […]

 

The Smeller’s the Feller If you don’t understand the title of today’s memo, just ask a 12 year-old boy. (If you didn’t grow up in the South, your 12 year-olds may be more familiar with “He who smelt it, dealt it.”) With a title like “The Smeller’s the Feller,” does it surprise you that today’s memo is about […]

Taking the time to write a personal note to say thank-you to a host, a service provider, someone who made me smile, someone who took the time to encourage me, a co-worker or employee who did a great job, a vendor who served me well,, or even someone I know could  that use an ego […]

For those who don’t know, “Elb” is academy-speak for Exponential Little Bits, tiny actions taken every day, without fail, to inch you closer to your goal. Elbs don’t add, they multiply. We’ll explain this more deeply when you get to Wizard Academy. Or, you can just wait for the sequel to be released to the […]

Published in 1850, “Ring Out, Wild Bells” is a poem by Alfred, Lord Tennyson.  The poem forms part of In Memoriam, Tennyson’s eulogy for his sister’s fiancé who died at the age of twenty-two. The ‘wild bells’ were at Waltham Abbey Church. Tennyson was staying in the vicinity and heard the bells ringing during a storm at night, swung by the wind […]

CHAPTER ELEVEN – How to Buy Word of Mouth “Do you remember that time you and Ray Bard took me to lunch at Green Pastures?” “That’s quite a memory you have, Sunshine.” “It was quite a day.” “Why?” “I mean, Ray is the most successful publisher of business books there’s ever been. Is he still […]

CHAPTER TEN – How Do You Start with Why? “Sunshine, go to TED.com and pull up the transcript of Simon Sinik’s talk, ‘How Great Leaders Inspire Action.’” “His famous TED-X talk in Puget Sound?” “That’s the one.” “I love that guy.” “Me, too,” smiled the old man. And then he looked at the younger man and said, “You […]

Click Here to read Chapters 1-8 CHAPTER NINE – Corporate Agility “Poobah, it seems to me that Customer Centricity, a Culture of Innovation and Continuous Optimization would be impossible to manage if you didn’t have Corporate Agility. A company has got to be nimble and quick.” “The big fish aren’t eating the small fish,” said […]