“Never assume that other people make
decisions using the same criteria you use.
EXAMPLE: A product comes in two sizes.
A 10-ounce package costs 1 dollar.
A 40-ounce package costs 2 dollars.
Half the people will buy the 10-ounce package because it’s cheaper.
The other half will buy the 40-ounce package because it’s cheaper.”

– Indiana Beagle