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The Monday Morning Memo


“In the mid-70’s I got into a cab in Houston and the cabbie, knowing who I was, said, ‘I always wanted to ask you, man… Why in the world did you write a song about China Grove?'”

“I said, ‘There’s no such place. I made it up.’ And then the cabbie said, ‘No, there really is a China Grove and it’s exactly where you said.’”

– Tom Johnston,

author of the song

CHINA GROVE, TEXAS (Bexar County).

China Grove is on U.S. Highway 87 nine miles east
of downtown San Antonio in eastern Bexar County.

China Grove incorporated in the 1960s,
and by 1970 the population was 254.

“I must have seen a road sign for China Grove when we
were driving into San Antonio in the Winnebago for a
concert in 1972. But I sure don’t remember it.” 

– Tom Johnston 

When the sun comes up

on a sleepy little town
down around San Antone
And the folks are risin’
for another day
’round about their homes
The people of the town are strange
and they’re proud of where they came

Well you’re talkin’
’bout China Grove
Woh oh oh
Woh oh, China Grove

Well the preacher and the teacher
Lord, they’re a caution
they are the talk of the town
When the gossip gets to flyin’
and they ain’t lyin’
when the sun goes fallin’ down

They say that the father’s insane
And dear Mrs. Perkin’s a game..

But every day there’s a new thing comin’
the ways of an oriental view.
The sheriff and his buddies
with their samurai swords
you can even hear the music at night
And though it’s a part
of the Lone Star State
people don’t seem to care
They just keep on lookin’ to the East

Talkin’ ’bout China Grove
Woh oh oh
Woh oh, China Grove

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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Meter is the music of language, a rhythm of stressed and unstressed syllables. The simplest is anapestic meter, two light stresses followed by a heavy third stress, sometimes called ‘galloping meter’ because it allows you to speak quickly as it tumbles off the tongue. ‘Twas the night before Christmas and all through the house not a creature was stirring, not even a mouse.’

The following idioms are also anapestic in their rhythm:

  • Get a life
  • In the blink of an eye
  • By the skin of your teeth
  • Get it out of your system
  • Feeling under the weather
  • Hit the nail on the head
  • At the drop of a hat
  • Costs an arm and a leg
  • In the heat of the moment
  • In the still of the night

Can you hear the two light stresses followed by the heavy third stress? ‘engineer,’ ‘haute couture,’ ‘art nouveau.’

Meter makes phrases memorable as they echo in the articulatory loop (sometimes called the phonological loop) of Working Memory. When possible, employ meter in the signature statements – brandable chunks – within your advertising. BUT DO NOT MAKE THEM RHYME. Meter is more effective when it does not rhyme. Rhyming attracts attention to the meter, thereby exposing it and making it predictable. Let the meter become a subconscious pattern in the mind of your reader/listener, not a conscious one.”

- Roy H. Williams

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