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The Monday Morning Memo

We are going to print one copy of this commemorative book for each guest at our May 2nd event. It will be full-color throughout and a fat 8 x 8 inches with 132 pages including a detailed explanation of all the symbols hidden throughout the campus. And there are LOTS of them. (The 52 full-page photos in this book are mostly historic photos the wizard took over the past 20 years, plus a few by Academy alumni.) Due to the small print-run, this book will cost us $71.50 per copy to print, but this cost is included in your $125 registration fee. 🙂 The wizard and Princess Pennie plan to autograph every copy. There will likely be fewer than 150 of these in the whole world.

A future copy of this book will be printed in much larger numbers, but it will be a different size and with entirely different photos snapped by professional photographer Avital Rotbart.

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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Beautiful people know they are beautiful.
Smart people know they are smart.
Rich people know they are rich.
You don’t need to tell them.

If you speak about surface qualities, your words are superficial.

If you speak about inner qualities, your words are deep.

Flattery is an attempt at superficial bonding. It is the pickup line of a creep in a bar, hitting on a pretty girl.

Has it ever occurred to you that creeps talk to women about the ‘features and benefits’ they see on the surface of the woman? And then they describe their own ‘features and benefits.’

Transactional ads are written to entice you to buy a product; “Give me what I want, and I’ll give you what you want.”

We settle for sex when we cannot find love.

I am talking to you about advertising.

Most advertising focuses on ‘features and benefits’ because most marketing is created by morons.

The woman in the bar is your customer.  She is standing alone on a tiny island surrounded by an ocean of ‘features and benefits’ but it is an ocean only a few inches deep.

What do you think would happen if you advertised what your customer really wants? What do you think would happen if that woman realized that your only goal was to rescue her from that tiny little island?

In your advertising: Bond with your customer. Connect with your customer. Care about your customer. And then don’t be surprised when they call you.”

- Monday Morning Memo, November 6, 2023

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The Wizard Trilogy

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512.295.5700
corrine@wizardofads.com

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Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®