Conformity is Normity

“Normalization” involves the construction of an idealized norm of conduct – for example, the way a soldier should ideally stand, march, present arms, each action defined in minute detail – then rewarding individuals for conforming to this ideal or punishing them for deviating from it.

Normalization allows a leader to exert maximum social control with the minimum expenditure of force. This idea of “disciplinary power” emerged over the course of the 19th century, came to be used extensively in military barracks, schools, factories and offices in the 20th century, and hence became a crucial aspect of modern societies.

Curious to know more?
Read Discipline and Punish by Michel Foucault