Ads are like people. They can be funny or sad or brazen or disarmingly honest. Ads can be tender and poignant, sappy and sweet, sharply satirical or bitterly edged.

Ads can be straightforward.

Ads can be deceptive.

But seductive ads work the best. You are attracted, pulled, drawn into the seduction as it whispers your name and tugs at your collar. “That’s right. I’m talking to you. How ‘bout we get together?” You have a hard time looking away.

Seductive ads speak to the conscious and the unconscious.