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The Monday Morning Memo

Thumb up, pointer finger extended, “Bang!” It was his best trick, playing drop-dead Ted.

I thought my wife was going to kill him the first night in the apartment. Cordoned off in the kitchen, he started to howl. The hot water bottle trick didn’t work. The ticking clock didn’t work. The stuffed Pooh bear got us a night’s sleep, and Teddie had a new best friend.

Our neighbor Bill used to torment Ted and us by jingling his keys as he walked by. Just so he could hear Sharon scream, “Shut-up Teddie!” I have yet to meet a dog that understands the word shut-up.

Ted loved camping. The freedom to run with his friend Kiena the yellow lab. He would rip around like a racing motorcycle leaning hard into the corners all day. And curl up with us in the tent at night.

Ted became Poppa’s buddy when he was battling cancer and staying with us in the apartment. Poppa loved the fact Ted would sit on his lap when he took him in his truck.

We moved into a house in a small town to start our family. Ted could recognize the boy’s cries, just like any parent can. He loved the tiny humans that increased the size of his pack. And they hugged him right back.

When they started attending school, Ted rode shotgun every day. He walked the boys up the path to school and loved all the attention and affection.

Spider Ted was a real hit on Halloween. Of course, he loved the donut hole he got at Tim’s on the way back home when I got my coffee.

We moved again—this time to get a pool for the boys. Ted liked swimming and shaking. 

Teddie’s vet came out of retirement to help him transition to heaven. That day sucked. 

I don’t believe there is separate doggy heaven. Just one so I can see my buddy again and watch him roll over—his second-best trick.

– Gary Bernier

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Random Quote:

“Let’s talk about social media as an advertising channel:

The Army National Guard blew $88 million on a deal with NASCAR that yielded only 20 recruits, according to USA Today

The U.S. Army’s $11 million advertising deal with Dwayne “The Rock” Johnson and his United Football League to bring in new G.I.s may actually have hurt recruiting efforts, according to documents obtained by Military.com.

Bob Hoffman hit the nail on the head when he said, ‘Social media is fine for keeping in touch with your heavy users and the customers already interested in you, but it doesn’t build businesses and create new customers.’

‘If you look at Facebook, Instagram and Snapchat it’s not about people sharing their enthusiasm for brands and ‘joining the conversation’. It’s about traditional paid advertising, nobody is having conversations about brands. It’s bullshit.’

‘On social media, for every success there are 10,000 failures. You have to be really good at it and there are very few people that can do it. Why are 97 per cent of all ads, books, movies and films crappy? Because it’s really, really difficult to make good stuff. And it’s the same with social media. Most of it is worthless and has no creativity or imagination to it.’

 “

- Friar Duck

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