“There is a road from the eye to the heart
that does not go through the intellect.”
– Gilbert Keith Chesterton

 In the 1605 book by Cervantes,
Don Quixote never meets Dulcinea. 
She’s never aware he exists.
Yet everything he does is in
her name and for her honor.

In reality, the woman he calls Dulcinea is just a common
village girl named Aldonza Lorenzo. Dulcinea exists only
in the mind of Don Quixote de LaMancha, who, by the way,
doesn’t really exist, either. He’s really just a romantic
old fellow named Alonso Quijano who dreams of
purpose and adventure.

Business is nothing more than 
a search for purpose and adventure.

If you believe otherwise, you’ve obviously never really thought about it.