“I have always believed
that writing advertisements
is the second most profitable
form of writing. The first, of
course, is ransom notes.”
– Philip Dusenberry
Philip Dusenberry was an American advertising executive for BBDO.
He gained his first experience in advertising when he was working as a radio announcer and was asked to fill in for the station’s ad writer.
He joined the advertising agency of BBDO in 1962 as a junior copywriter. When he retired in 2002, Dusenberry was Chairman of BBDO North America.
He gave Pepsi the slogan, “The Choice of a New Generation,” and was overseeing the production of the infamous Pepsi commercial in which
Michael Jackson’s hair accidentally caught fire when a smoke effect misfired.
Dusenberry also dabbled in the film business, writing the script for the baseball movie, The Natural, starring Robert Redford.
In 1984, Dusenberry wrote and directed documentaries for then President Ronald Reagan and First Lady Nancy Reagan. The films were built upon the magical line, ‘It’s Morning Again in America’. Dusenberry died in 2007.
Damn, that man could vamp. – Indy