Here’s a transcript of Dylan’s Video:
Defeated, the client came to me. For as long as they’ve been running, digital ads, they’ve been paying by the hour to manually update their digital media metrics, spending $500 per week, and still having to look at individual ad managers to get the information that they desired. They were getting robbed and they couldn’t take it anymore. And you are probably doing this too. Switching from Facebook to LinkedIn, then over to Google Analytics and back, downloading the data, sorting it, formatting it in Excel only to re-upload it and look at it again. Frustrated, you find yourself asking if there’s a better way.
Here’s the dashboard I created that follows their entire digital lead generation funnel from top to bottom. Right off the bat, you’ll see an aggregated overview across all digital media channels. And at a quick glance, you can see the performance of your overall campaign. And when you want to take a look at how each platform is performing individually, I’ve split that out just below. Here, you can see the client is running Facebook campaigns, LinkedIn campaigns, and emails. Once you’ve taken a look at the performance of your media, naturally you’ll want to see how that traffic translates onto your website or landing page. This next level of the funnel allows you to see when, where, what, and how users are interacting on your website. What pages, how long, what they clicked on and so much more. The last level of the funnel is inquiry. The client wanted to track their contact form. This is similar to seeing if you’ve lost people at the checkout page of an e-commerce store.
This entire dashboard that I just showed you, can be filtered and bent to your will very easily. Let’s say you wanted to look at how a specific campaign performed. Okay. Let’s choose this Facebook campaign from July 25th to August 5th. The first thing we’re going to want to do is set the date range filter to the time period of our campaign. And we can go ahead and do that here. Everything just updated automatically. And let’s scroll down a little bit here. Now you’re looking at only website traffic during the duration of our Facebook campaign, the one that we selected. But we need to take this one step further. Because how can we pull insights that are directly correlated to Facebook when we are looking at all the traffic? We can’t. So to make sure we’re only looking at Facebook traffic, you just come over here, type Facebook, hit enter, and boom.
Now we’re looking at website traffic that is only from Facebook. We can now actually pull valuable insights based on Facebook media performance and user behavior on the website. It’s really that simple. All in one place, easy to use and cheap to operate. And the only cost beyond building the dashboard itself is a $20 per month software API that links third party applications to Google Data Studio. The client’s reaction said it all. The stress and frustration of dealing with their analytics is now gone. They smiled and applauded because now they can look in one place to make all of their data driven decisions on their marketing funnel. They were so pleased that they had access to all of this information and didn’t have to pay anybody on a regular basis to manually update it. My client went from paying $500 per week to only $20 per month. If you want to save your clients time, money, and frustration, I’m your guy.