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The Monday Morning Memo

Makers of miracles have magical little helpers.
Is there a miracle you'd like to make?

Would you like to learn the magic of the elbs?

Elbs are Exponential Little Bits, tiny but relentless changes that compound to make a miracle. The power of an elb lies not in its size, but in its daily occurrence. For an elb to work its Exponential magic, the Little Bit must happen every day… every day… every day.

Every day.

Funny thing… When daily progress meets with progress, it doesn't add, it multiplies. To harness the magic of Exponential Little Bits you must learn to ask yourself, “What difference have I made today?” And never go to sleep until you have done a Little Bit to move yourself closer to your goal. But you must do a Little Bit every day, no matter how tiny the thing might be.

Exponential Little Bits work both ways.
They can lift you up or hold you down.
There is much power in the Elbs.

Start with a dollar. Double it every day for just 20 days and you'll have 2,097,150 dollars. But if you diminish each day's total by just 10 percent (a Little Bit) before the next day's doubling, you'll amass only 793,564 dollars. Diminish each day's doubling by 35 percent and you'll have only 56,784 dollars – a holdback of 95.83 percent.

There's a line in Robert Frost's “Mending Wall” that says, “Something there is that doesn't love a wall, that wants it down! I could say 'Elves' to him, but it's not elves exactly, and I'd rather he said it for himself.”

Is there a wall between you and your miracle?

I could say how to bring it down, but I'd rather you said it for yourself.

Did you say “Elbs?”

I knew you'd figure it out.

Roy H. Williams

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Random Quote:

“The job of a Wizard of Ads writer is to extract true stories from clients, and then tell those stories in such a way that causes the public to immediately think of that person – and feel good about them – when they need what that person sells. These customer-bonding ads don’t seek to sell the product directly. Instead, they bond the hearts of the public to the client. A reader, listener, or viewer reads, hears, or sees this series of ads and thinks, ‘Wow! You, too? I thought I was the only one.’

Customer-bonding is a long-term strategy that always works, and it is cumulative; meaning it works better and better the longer you continue it. But it requires an ongoing series of bonding ads (mingled with ads for sales activation) that air 52 weeks a year, forever. Customer-bonding isn’t a gimmick. It is a lifestyle. “

- Roy H. Williams, Jan. 27, 2024, 9:07AM

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