“Ava was young and slender and proud.
And she had It. It, hell; she had Those.”
– Dorothy Parker,
in a 1927 book review of “It,” in The New Yorker.
“It” was a steamy-for-its-time romance novel
written by a pioneer of the genre, Elinor Glyn,
who continually used the word “it”
when referring to sex appeal.
Parker was obviously annoyed by the practice.
But then our Dorothy was delightfully and easily annoyed.