“Regarding advertising paying off based on how effectively it is targeted to the wants and needs of the individual… it varies from total SPAM to relevant content.
I’m actually a fan of advertising that is artistically interesting, that is entertaining. Really, the acid test being that after you see the ad, do you regret seeing the ad? Do you want those seconds of your life back, or do you think, ‘That was actually a really interesting ad.’
And sometimes even if you’re not going to buy the product, the ad itself is so entertaining, or beautiful, that you nonetheless were happy to have seen it.”
