Paul, you are in the business of Employee Optimization.
The essential question you are posing to business owners is this: “Your employees are your biggest expense. Isn’t it time you optimized them?”
The typical business owner thinks they understand how to “manage” employees, so the development of an energized company culture that creates magnetic employee retention and effective word-of-mouth marketing is a concept that never really occurred to them. The possibility is hiding in their blind spot.
You are bringing that vital differentiator that separates healthy, thriving companies from the ones that feel they are stuck on a hamster’s treadmill, forever running, running, running but never getting anywhere.
Paul, you are popularizing a method of business growth that has never been named. Consequently, the only thing the name needs to do is cause the reader or listener to ask for more information: “What is Employee Optimization?”
Bingo. You now have their interest and attention and the conversation is begun.
Why “employee” instead of “team”? Because “employees” are what the business owner calls them, it’s what the business owner’s CPA calls them, it’s what the business owner’s bank calls them, it’s what the business owner’s lawyer calls them, and it’s what the IRS calls them. So save the word “team” for after the client contacts you.
This new method of business growth will be called Employee Optimization.
Employees are a source of frustration among business owners right now. No one can recruit enough of them, and they are difficult to retain. Employees are currently the single greatest limiting factor of businesses everywhere. The need for high-performance employees is a felt need of business owners everywhere.