Eric Rhoads is another of the wizard’s confidants. Here’s something Eric wrote recently that seems to me profound.

“There is no better fertilizer than the farmer’s shadow… You need to be seen more by your team, your colleagues, and your advertisers. Get face-to-face more, get more heavily involved. Let them know what you’re thinking. It’s easy to get trapped by paperwork and your desk, and when we delegate (which we should), we sometimes lose touch with the street. How often do you have meaningful discussions with your salespeople and your customers?”