• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

A story by Jack Booman on the blog of Daniel Levis states,

“It’s from the book by Edward DeBono, Serious Creativity. In it, DeBono talks about the patterns our brains tend to follow in order to simplify our lives. ‘At the beginning, we’re moving along an EXPECTED pathway. For instance, let’s say your mind is heading toward a conclusion… like going from point A to point B in this little chart. But something happens along the way. Suddenly, and unexpectedly, you’re at point C! At first you don’t know what happened, but it’s precisely this phenomenon of asymmetry which gives rise to both humor and creativity. It is this sudden shift in perception that initially throws us off balance, but then just as quickly, makes sense again. And here’s the takeaway.

There’s a little dose of PLEASURE in arriving unexpectedly at point C!

Most people don’t really WANT to be going down the expected track in the first place! They may say they want to.They may live their lives like they want to… by choosing boredom and drudgery. But deep down, they LOVE the unexpected, the new, and the unusual.

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Little Billy Wonka spent his days running through the Gumdrop Forest, dashing through the greenery of Marzipan Valley, hopping along the banks of Honey River and racing to and fro between the Chocolate Factory to his Gingerbread Abode . . . which is not surprising considering his colossal daily sugar intake.”

- Russ Wren, Amsterdam, The Netherlands

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®