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The Monday Morning Memo

I am a game designer with experience in a very small niche. I create and research games designed to be played in reality. I’ve worked in Alternate Reality Games (ARGs), LARPs, experience fiction, interactive theater, and “serious games”. Stories and games that can start on a computer, and finish in the real world. Fictions designed to feel as real as possible. Games that teach you. Puzzles that come to life all around the players. Games where the deeper you dig, the more you find. Games with rabbit holes that invite you into wonderland and entice you through the looking glass.

Apophenia is: “the tendency to perceive a connection or meaningful pattern between unrelated or random things (such as objects or ideas)”

There is no reality here. No actual solution in the real world. Instead, this is a breadcrumb trail AWAY from reality. Away from actual solutions and towards a dangerous psychological rush. It works very well because when you “figure it out yourself” you own it. You experience the thrill of discovery, the excitement of the rabbit hole, the acceptance of a community that loves and respects you. Because you were convinced to “connect the dots yourself” you can see the absolute logic of it. – Reed Berkowitz

The best ad copy doesn’t tell you what to believe, but leads you to arrive at a conclusion on your own, “This is the one for me.”
– Roy H. Williams

Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favor fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.
– Robert Frost
In very few words, the poems of Robert Frost cause us to think and feel differently. This would be a good skill for an ad writer to have, don’t you think? 
 
Let’s pretend that Frost’s admonition below was to ad writers rather than poets, and that he is explaining the fine balance between emotional writing and intellectual writing that is necessary for the triggering of Apophenia.
“Young poets forget that poetry must include the mind as well as the emotions. Too many poets delude themselves by thinking the mind is dangerous and must be left out. Well, the mind is dangerous and must be left in.” – Robert Frost, in an interview with Harvey Breit of The New York Times Book Review

You will rarely convince customers with emotional fluff and unsubstantiated claims. You must win the emotions and then the mind. And to win the mind, you must let the customer come to the conclusion on their own.– RHW

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Random Quote:

“Google laid off 12,000 employees. Then they bought back $70B in stock. And then they gave Sundar Pichai a big raise that raised his total compensation to $226M. And now Google is discovering that their employees are upset.”

- Craig Andrews,  May 5, 2023. [Editor's Note: Sundar Pichai, CEO of Google and Alphabet, receives a $2 million base salary, $5 million for private security, and stock boosts every 3 years. In 2019 he received $281 million. In 2022, $226 million. Alphabet stock fell by 39% in 2022.]

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