Katherine,

Thank you. I am honored to be considered, but I made the decision not to speak publicly outside the city of Austin about 10 years ago and have never wavered in that decision.

I am writing to say thank you for the invitation, and to promise that I will give serious thought to which of my 87 branch-office partners might be a good fit for you.

A second motivation was to share a couple of observations on family wealth that I consider to be insightful, perhaps even illuminating.

The first insight is a Robert Frost quote which I believe lands squarely on the mark.

(I apologize in advance for its gender specificity, but Frost wrote this nearly 100 years ago)

“Every successful father wishes he knew how to give his sons the hardships that made him rich.”

That is one of the most true things I have ever read.

The second insight that I felt I should share is something that I have observed over the five decades that I have been working with family-owned businesses:

“Opportunity begins as a window in the mind through which we glimpse possible futures. And then one day we leap through the window.”
– Roy H. Williams

That sums up the origin story of every founding entrepreneur.

Three out of every four second-generation business owners quietly resent the fact that they were “never free to pursue their own dream.” They feel trapped, saddled by the inherited obligation to “keep alive” the family business.

At the end of their term of service, they turn the business over to the third generation. This is when the fun begins!

My experiences with the grandsons and granddaughters of successful founders is that they have a strong sense of identification with the family business and a quiet confidence that, “I am going to pilot this – my grandfather’s rocket ship – to the stars.”

It is common for the third generation to have big dreams, deep convictions, and a vivid sense of destiny and purpose. “I’ve been dreaming of this my whole life.”

When I meet a third-generation business owner, I can tell within moments how their story is going to end. Four our of every five encounters I’ve had with an emerging third generation, I have been willing to bet significant time, energy, and money on their success.

The difference between these three generations is not talent, intellect, or determination. The difference is mindset. The difference is energy and activities.

The first generation sees an opportunity and showers it with energy and activities.

The second generation is understandably risk-averse. Their fear is that they might lose what their parents spent a lifetime to build. This is why they play it safe. I am not being critical when I say this! They grow the business incrementally. Their risk aversion and seeming lack of energy and activities stem, I think, from their deep sense of stewardship.

Then the third generation grabs hold of that business and throws more vision, energy, and activities at it than the first two generations combined. Good God! Nothing is more exciting than watching a third generation visionary take over the world.

Have I generalized this? Obviously.

Are there exceptions to it? Definitely.

Is it true more often than not?  Absolutely.

– Roy H. Williams, June 25, 2026