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The Monday Morning Memo

GOAL TWO:  I want to add 3 senior partners to the Wizards of Ads.

The rainmakers of the partnership – and I am not one of them – have been pursued by really BIG clients in recent years to help them take their businesses to the next level. {Keep in mind the partner group contains nearly 70 partners} Those rainmakers are rising to the occasion and growing those BIG new clients by big percentages. They do it by recruiting teams of senior partners and giving each partner a percentage of the up-front and the monthly. The problem is that we are running out of capacity among senior writers. Nearly all of the highly experienced writers are working at peak capacity, but the rainmakers just keep making rain.  

Have you written thousands of radio ads? Have you never met another radio writer with your level of talent? To be clear, you will be writing LOTS of TV ads and social media bits and website copy, but I can teach a monkey how to write TV ads and social media bits and website copy IF THAT MONKEY IS ALREADY A WORLD-CLASS RADIO WRITER.  You and I know that radio scripts are the towering high-dive of the Writing Olympics; radio scripts separate the true magicians from the con-men, the astronauts from the kite-fliers, the miracle workers from the nose-pickers, and the big dogs from the yapper-dogs.

If you can write radio scripts that captivate the heart and mind, you can write anything.

Email 12 scripts to director@wizardofads.com  Do not send produced ads. If your scripts make me believe you glitter when you walk, you will be invited to Austin for a face-to-face day together.

Seriously, this is once-in-a-lifetime.

Roy H. Williams

NOTE: It costs nothing to become a Wizard of Ads Partner. In other words, you cannot buy your way in with cash. You have to be invited, and the only currencies that will buy you an invitation are talent, integrity, and commitment. If you have those in abundance, you’re already one of us. We just need to do the paperwork to make it official. Now send those 12 scripts.

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