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The Monday Morning Memo

GOAL TWO:  I want to add 3 senior partners to the Wizards of Ads.

The rainmakers of the partnership – and I am not one of them – have been pursued by really BIG clients in recent years to help them take their businesses to the next level. {Keep in mind the partner group contains nearly 70 partners} Those rainmakers are rising to the occasion and growing those BIG new clients by big percentages. They do it by recruiting teams of senior partners and giving each partner a percentage of the up-front and the monthly. The problem is that we are running out of capacity among senior writers. Nearly all of the highly experienced writers are working at peak capacity, but the rainmakers just keep making rain.  

Have you written thousands of radio ads? Have you never met another radio writer with your level of talent? To be clear, you will be writing LOTS of TV ads and social media bits and website copy, but I can teach a monkey how to write TV ads and social media bits and website copy IF THAT MONKEY IS ALREADY A WORLD-CLASS RADIO WRITER.  You and I know that radio scripts are the towering high-dive of the Writing Olympics; radio scripts separate the true magicians from the con-men, the astronauts from the kite-fliers, the miracle workers from the nose-pickers, and the big dogs from the yapper-dogs.

If you can write radio scripts that captivate the heart and mind, you can write anything.

Email 12 scripts to director@wizardofads.com  Do not send produced ads. If your scripts make me believe you glitter when you walk, you will be invited to Austin for a face-to-face day together.

Seriously, this is once-in-a-lifetime.

Roy H. Williams

NOTE: It costs nothing to become a Wizard of Ads Partner. In other words, you cannot buy your way in with cash. You have to be invited, and the only currencies that will buy you an invitation are talent, integrity, and commitment. If you have those in abundance, you’re already one of us. We just need to do the paperwork to make it official. Now send those 12 scripts.

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Random Quote:

“Do you want to differentiate yourself with memorable, attention-getting ads that will greatly accelerate your repetition by unleashing the persuasive powers of wit, humor, identity, and audacity?

The first step is to find your corporate mission statement, take it outside into the sunlight, lift it high up to the sky, then lay it down on the sidewalk and set it on fire. When it is finished burning, sweep the powdery ashes into the grass. Paper ash is an excellent source of lime and potassium. This will raise the pH and help neutralize acidic soil.

You have now put your mission statement to the best possible use.

Just out of curiosity, why did you think you needed to write down all those generic things you believe in? Those things you include – what you stand for – will rarely differentiate you since most of us include, believe in, stand for the same things: Individuality, Informality, Opportunity, Competition, Efficiency, Progress, and Helping Others. It is what you exclude, or stand against, that defines you. To gain attention and win a following, you must stand against the absence of one of those seven things.”

- Roy H. Williams, The Monday Morning Memo for Jan 7, 2019

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