“The minute the phrase ‘having it all’ lost favor among women, wellness came in to pick up the pieces… Before we knew it, the wellness point of view had invaded everything in our lives: Summer-solstice sales are wellness. Yoga in the park is wellness. Yoga at work is wellness. Yoga in Times Square is peak wellness. When people give you namaste hands and bow as a way of saying thank you. The organic produce section of Whole Foods. Whole Foods. Hemp. Oprah. CBD. ‘Body work.’ Reiki. So is: SoulCycle, açaí, antioxidants, the phrase ‘mind-body,’ meditation, the mindfulness jar my son brought home from school, kombucha, chai, juice bars, oat milk, almond milk, all the milks from substances that can’t technically be milked, clean anything. ‘Living your best life.’ ‘Living your truth.’ Crystals.”
– Taffy Brodesser-Akner, The New York Times Magazine, July 25, 2018