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The Monday Morning Memo

Announcer: Brad Lawrence, owner of Gold Casters Fine Jewelry.

Brad: When I opened the store, I had no money. We didn’t have the money for inventory. I brought wax models from school to use to cast into projects for customers. Hence the name Gold Casters. Things were so tight at times, I remember the backside of my wedding ring was gone because I didn’t have the money to buy gold to size rings. So I’d cut the pieces out of the back of my wedding band to use as gold stock to size rings for customers. Then when we could afford to, then I’d replace it back on my band.

Announcer: Did your wife ever know about that?

Brad Lawrence: Well, when she saw the bottom of my ring, obviously she did. When you look at it from the top, it looked perfect. It was a very, very humble beginning. I always believed that if you took care of the customers, that the customers would come back and that you could build a business that way.

Announcer: Gold Casters, at Second and Washington in Bloomington.

This origin story was extracted and edited by Wizard of Ads Partners Jacob Harrison and Dave Nevland

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Random Quote:

“From the town hall it creeps between shops whose upper floors are almost connected; it passes cafes where Gypsies dance; it winds through markets heavy with fruit and fish; it is the center for silversmiths and booksellers and the carvers of rosaries. It is the most extraordinary passageway in Spain.”

- James Michener, Mexico, p. 329, speaking of the winding, narrow alley called "Sierpes" in Seville, Spain.

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