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The Monday Morning Memo

Announcer: Brad Lawrence, owner of Gold Casters Fine Jewelry.

Brad: When I opened the store, I had no money. We didn’t have the money for inventory. I brought wax models from school to use to cast into projects for customers. Hence the name Gold Casters. Things were so tight at times, I remember the backside of my wedding ring was gone because I didn’t have the money to buy gold to size rings. So I’d cut the pieces out of the back of my wedding band to use as gold stock to size rings for customers. Then when we could afford to, then I’d replace it back on my band.

Announcer: Did your wife ever know about that?

Brad Lawrence: Well, when she saw the bottom of my ring, obviously she did. When you look at it from the top, it looked perfect. It was a very, very humble beginning. I always believed that if you took care of the customers, that the customers would come back and that you could build a business that way.

Announcer: Gold Casters, at Second and Washington in Bloomington.

This origin story was extracted and edited by Wizard of Ads Partners Jacob Harrison and Dave Nevland

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Random Quote:

“Our posterity will have to make its peace with great new religions. By a religion I mean some body of doctrine that demands acquiescence and conformity by virtually everyone, and which hunts down the non-conformists with righteous fury.

You will not be surprised when I say that one of these new religions, which is already rising to extraordinary power, is Science.

What is Science? The word simply means knowledge but now we use it to signify what experimenters can tell us about the universe in some aspect of its variety. Such knowledge is gained by experiments which confirm hypotheses, and stated very crudely it may be assumed that if an experiment can be carried through a hundred times with the same result, the hypothesis has been shown to be a fact. This of course is totally different from Art, in which nothing is ever precisely the same from one instance to another. The scientific approach to humanity is wholesale; the approach of art, and the art we are talking about here is fiction, is retail. Not masses, but individuals.

I speak of Science as a religion because of the priestlike authority it now assumes in its assertions about many things, and especially about public health. I use the world “priestlike” somewhat sardonically, because we know how brilliantly the priests of past times interpreted history, and especially the history of those who opposed them, to suit their own purposes and support their own doctrines. This was not calculated roguery; all priesthoods are certain that they know the truth and know it is their duty to protect mankind from error.”

- Robertson Davies, The Merry Heart, p. 360

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