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The Monday Morning Memo

Announcer: Brad Lawrence, owner of Gold Casters Fine Jewelry.

Brad: When I opened the store, I had no money. We didn’t have the money for inventory. I brought wax models from school to use to cast into projects for customers. Hence the name Gold Casters. Things were so tight at times, I remember the backside of my wedding ring was gone because I didn’t have the money to buy gold to size rings. So I’d cut the pieces out of the back of my wedding band to use as gold stock to size rings for customers. Then when we could afford to, then I’d replace it back on my band.

Announcer: Did your wife ever know about that?

Brad Lawrence: Well, when she saw the bottom of my ring, obviously she did. When you look at it from the top, it looked perfect. It was a very, very humble beginning. I always believed that if you took care of the customers, that the customers would come back and that you could build a business that way.

Announcer: Gold Casters, at Second and Washington in Bloomington.

This origin story was extracted and edited by Wizard of Ads Partners Jacob Harrison and Dave Nevland

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Random Quote:

“They teach that much of existence amounts only to misery; that misery is caused by desire; therefore, if desire is eliminated, then misery will be eliminated. Now that is true enough, as far as it goes. There is plenty of misery in the world, all right, but there is ample pleasure as well. If a person forswears pleasure to avoid misery, what has he gained? A life with neither misery nor pleasure is an empty, neutral existence, and, indeed, it is the nothingness of the void that is the lamas’ final objective. To actively seek nothingness is worse than defeat; why, Kudra, it is surrender; craven, chickenhearted, dishonorable surrender… How can you respect that sort of weakness, how can you admire a human who consciously embraces the bland, the mediocre, and the safe rather than risk the suffering that disappointments can bring?”

- Tom Robbins, speaking as the character Alobar about Buddhism in his 1984 novel "Jitterbug Perfume," p. 96

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