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The Monday Morning Memo

Announcer: Brad Lawrence, owner of Gold Casters Fine Jewelry.

Brad: When I opened the store, I had no money. We didn’t have the money for inventory. I brought wax models from school to use to cast into projects for customers. Hence the name Gold Casters. Things were so tight at times, I remember the backside of my wedding ring was gone because I didn’t have the money to buy gold to size rings. So I’d cut the pieces out of the back of my wedding band to use as gold stock to size rings for customers. Then when we could afford to, then I’d replace it back on my band.

Announcer: Did your wife ever know about that?

Brad Lawrence: Well, when she saw the bottom of my ring, obviously she did. When you look at it from the top, it looked perfect. It was a very, very humble beginning. I always believed that if you took care of the customers, that the customers would come back and that you could build a business that way.

Announcer: Gold Casters, at Second and Washington in Bloomington.

This origin story was extracted and edited by Wizard of Ads Partners Jacob Harrison and Dave Nevland

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Random Quote:

“She was neither vicious nor stubborn, she was very fast on the track, and she responded intelligently to training… Had she made her debut on Park Avenue in the middle thirties instead of on the race-course at Nairobi in the middle twenties, she would have been counted as one of those intellectually irresponsible individuals always referred to as being ‘delightfully mad.’ Her madness, of course, consisted simply of a penchant for doing things that, in the opinions of her stable mates, weren’t being done. No well-brought-up filly, for instance, while being exercised before the critical watchfulness of her owner, her trainer, and a half-dozen members of the Jockey Club, would come to an abrupt halt beside a mud-hole left by last month’s rains, buckle at the knees, and before anything could be done about it, roll over in the muck like a Berkshire hog. But Balmy did, as often as there was a mudhole in her path and a trusting rider on her back, though what pleasure she got out of it none of us ever knew. She was a little like the eccentric genius who, after being asked by his host why he had rubbed the broccoli in his hair at dinner, apologized with a bow from the waist and said he had thought it was spinach.”

- Beryl Markham, West With the Night, p. 36

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