• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Why Write?

“Last week, I was in a classroom in Austin, Texas, where a girl who was apparently going through a really rough spell at home wrote a poem that was definitely tragic and comic, both, about — everybody was yelling at her in the poem, from all directions. She was just kind of suffering in her home place and trying to find peace, trying to find a place to do her homework. But she wrote this in such a compelling way that when she read it — and read it with gusto and joy; there was such joyousness in her voice, even though she was describing something that sounded awful — when she finished, the girls in her classroom just broke into wild applause. And I saw her face. She lit up. And she said, ‘Man, I feel better.’ And I thought, yeah, that’s — this is such a graphic example of putting words on the page. That feeling of being connected to someone else, when you allow yourself to be very particular, is another mystery of writing.”

– Naomi Shihab Nye, in an interview with Krista Tippett, On Being, March 15, 2018

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“A cafe owner, famous for his soup, was told by his accountant that he could boost his profit significantly if he would add just 5 percent more water to the recipe. The accountant was right. The water was added and no one noticed. Months later, the cafe added 5 percent more water and still no one noticed. Later, more water was added. And then a little more, but never more than 5 percent because they had now ‘proven’ that customers cannot detect just 5 percent more added water.

As you suspected, the cafe owner didn’t lose his customers incrementally, but all at once. ‘The soup here just isn’t as good as it used to be.’

I was told that story by a multimillionaire Wall Street speculator. He says American businesspeople have a peculiar blind spot to the all-at-once backlash that comes from watering the soup. He said American businesses expect to see incremental declines when they are incrementally abusive, but that’s never how it works. When the wife packs up to leave, she takes the kids and leaves all at once.
“

- Roy H. Williams

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®