After hearing our sad story, Eddie Machaalani connected us to his go-to guy, David Harris.

David subscribed to my Monday Morning Memo from more than 400 different email addresses, all of which are monitored 24/7 by his own Green Arrow proprietary software. These email addresses give David deep representation within all the major internet service providers (there are 22 of them,) and B2B email servers (7).

That next Monday, David's Green Arrow software sent us a report that clearly revealed the Monday Morning Memo was being blocked by AOL, Charter, Comcast, Netscape and Verizon.

The next question was, “Why?”

Answer: As the Monday Morning Memo subscriber base grew, a subscriber would occasionally change his or her email address (due to changing employers, or whatever,) and fail to unsubscribe their old address. As a result, we were attempting to send email to addresses that did not exist.

Just as telemarketers use mathematical autodialers to systematically ring unlisted numbers, spammers will sometimes send emails to Bob@whatever.com, Sally@whatever.com and Joe@whatever.com on the off chance that someone at whatever.com is named Bob or Sally or Joe. When an email server sees multiple attempts to send emails to addresses that don't exist, it may block all emails from that sender as a result. This is what happened to us.

All we needed to do was identify the email addresses in our database that no longer existed and remove them from our subscriber list. David's Green Arrow software does this automatically, ensuring maximum deliverability.

Green Arrow does about 100 other good things, too. If you send a lot of emails, you definitely need to take a look at Green Arrow. I'm a true believer.

Last week's Monday Morning Memo was successfully delivered to 99.8 percent of our subscriber list.

Thanks, Eddie.
Thanks, David.

Yours,

Roy H. Williams

PS – To enter the rabbit hole of Indiana Beagle, return to this week's Monday Morning Memo and click the image of Indy and the dice at the top of the page. Each image you click will take you deeper. (Upper images keep you in the main tunnel. Lower images take you into side tunnels. Don't get lost…)