Here’s the transcript, complete with the designers’ names just above the text of the page on which they appear. You’re going to want to find these designers at 99 Designs when you’ve seen what they can do.
How to Get Fantastic Logos from 99 Designs
Average logos are born from average instructions.
Memorable logos are born from memorable instructions.
Don’t instruct your designers. Inspire them.
Two sets of instructions.
Two sets of logos.
Masha & Mishka
We invent equipment and produce training
to help non-professionals make better
videos for their businesses. Friendly.
Helpful. Step-by-step. Simple. Quirky.
We want our customers to feel empowered
to make great videos that share who they are,
and what they have to offer.
The resulting videos are always unscripted,
The personality of our brand is witty,
authentic, real. digitizer light-hearted and smart.
Our customers aren’t children, but they
aren’t boring / stuffy businesses either.
This is the best we got with those instructions.
So we gave them some new instructions
“I get it. The words “Vid” and “Better” are abstract
and don’t lend themselves to cool visuals.
Triangular play button icons come with the territory,
and we’ve seen a lot of them.
Masha & Mishka
(Actually, some of them are pretty awesome.)
That being said, I’m also very open to ridiculous,
attention grabbing visuals,
as long as they’re done well.
I have a deep appreciation for off-beat,
over the top, and silly things
wage rudolf s
– again, as long as they’re done well.
If you have an absurd idea
TWO ZERO FOUR
– even if it doesn’t match the words “VidBetter,”
bring the madness.
A giant fire breathing grizzly bear with
a propeller beanie and a jet pack,
clutching a video camera? Cool.
A 19th century nature sketch of a proud fox with a
vintage camera strapped on its head? Awesome.
A squirrel with camera, riding a dog as it chases
a cat? Nice.
I’m totally serious.
The money is guaranteed in this contest.
If we end up with a strategically safe logo
for VidBetter, that’s fine.
But I’m hoping for one
that people see and think,
“That’s crazy, what the heck is VidBetter?!”
This is your chance to run with that crazy idea
that always made you laugh
– but was too risky to ever use.
Kristijan . S
Take that idea,
stuff it with dynamite, wrap in bacon, hurl it
into the sun, then wrap the sun with more bacon.
The parent company is sunpop.com