The Random Quotes Database at MondayMorningMemo.com contains – at this moment – 7,914 quotes that the wizard has painstakingly transcribed from conversations, books, magazines, newspapers, TV shows and movies over the past 32 years; nearly 8,000 things that he felt needed to be archived.
The wizard often quotes his Wizard of Ads partners and friends like Jeffrey Eisenberg and Ryan Deiss, but outside of that tight circle, there have only been a dozen ad men the wizard has ever quoted.
Two of them – Bob Hoffman and Rory Sutherland – can be found on this page.
“Our industry [ADVERTISING] is drowning in math and starving for ideas. We need people who can dream shit up. We need impractical, illogical people. We have plenty of data. We need more of the opposite.” – Bob Hoffman
“The best advertising is great because of an indefinable quality that leaves a memorable mark – I call it ‘impressionism’ but you can call it whatever you like. The very best advertising is not about benefits or features; it’s not about mysterious subconscious needs that can only be aroused emotionally. It’s about stimulating the fundamentals of our humanity.” – Bob Hoffman
