How Smart are Wizzo’s Wizard of Ads Partners, Really?

Wizzo is pretty famous for writing ads, but what about his partners?

Do they really know their stuff?
Can they swing the heavy hammer?
Do they know all that science stuff that Wizzo is always spouting?

Jeff Sexton recently sent an email to the rest of the partners about a thing called the sleeper effect.

Here’s the email Chuck McKay sent in response: