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Monday Morning Memo

“Bear hunting is not a spur-of-the-moment activity. If you are in the woods and see a bear, and then decide, ‘I am hunting bear,’ you are at a distinct disadvantage. You probably won’t have the proper equipment at hand. It is another matter altogether if a bear suddenly sees you and decides, ‘I am hunting people.’ Bears are born with the proper equipment to hunt you. If the bear initiates the hunt, you cannot then decide, ‘I am hunting bear.’ At that point you are not hunting. You are screwed.”
– Bil Lep, Oct 24, 2011

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Random Quote:

“As Search Results Moved Away from SEO and Became Determined by AI instead

What drives visibility isn’t your ad budget or keyword bids; it’s earned media. Analysis shows that 90% of what appears in AI summaries is ‘earned-driven’—pulled from reviews, press, blogs, forums and cultural chatter. Paid now plays a different role, amplifying what’s already there…

The new shelf space isn’t a store; it’s the AI summary. Brands need to understand their earned footprint across AI-generated answers.

Who gets cited? Who’s trusted? Who’s missing? That’s the new baseline of visibility.

“

- Brent Nelson, Chief Strategy Officer at Edelman, published in Ad Age, October 27, 2025

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