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The Monday Morning Memo

Roy,

Even though I do not count myself as a particular fan of MacArthur, he was definitely right to have framed this poem:

General Douglas MacArthur was so inspired by Samuel Ullman’s poem that he popularized it and kept a framed copy in his office while Supreme Allied Commander in Japan. He quoted it so often in his speeches that it became known as “MacArthur’s Credo.”

The Poem:

Nobody grows old by merely living a number of years.
People grow old only by deserting their ideals.
Years wrinkle the skin but to give up enthusiasm wrinkles the soul.

Worry, doubt, self-distrust, fear and despair…
these are the quick equivalents of the
long years that bow the head and turn
the growing spirit back to dust.

Whether 70 or 16, there is, in every being’s heart the love of
wonder, the sweet amazement of the stars, and the star-like
things and thoughts, the undaunted challenge of events,
the unfailing childlike appetite for “What Next?”

You are as young as your faith, as old as your doubt,
as young as your self-confidence, as old as your fear,
as young as your hope, as old as your despair.

So long as your heart receives messages of
beauty, cheer, courage, grandeur and power from
the earth, from man and from the Infinite, so long are you young.

When all the wires are down, and all the
central places of your heart are covered with
the snows of pessimism and the ice of cynicism,
then, and only then, are you grown old indeed,
and may God have mercy on your soul.

 

Jeff Sexton
Partner,
The Wizard of Ads Group

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Random Quote:

“There’s a point in a novel where it shifts gears or the narrative won’t carry. That point has to come before a third of the way through. It goes into overdrive. There are some novels you pick up and start reading and they’re wonderful. Maybe you have to go to lunch or something and you get to page 70 and you never pick them up again. You’re not moved to keep turning pages. That’s the narrative curve you’ve got to allow, around page seventy or eighty, to give it enough thrust to send it out. Imagine a rocket taking off. There’s a point at which it drops its glitter and glamour and starts floating free.”

- Sara Davidson, A Visit With Joan Didion, The New York Times Book Review, April 3, 1977

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