If you were going to write an ad using that opening line from Ray Bradbury, this is the simplest, easiest, most obvious bridge that could take you into an ad for any business in any category:

“The electrical fireflies were hovering above Mother’s dark hair to light her path. I’ll never forget that night. Another thing I will never forget is…” 

and then you would launch into the true story of an event that helps to illustrate the special nature of your product, your service, whatever you sell. And you would close that ad by talking about how your product or service will “light the path that will take you to where you want to go.”

Are you beginning to get the idea?

– Roy H. Williams 

PS – I wrote a 60-second radio ad this morning in which the voice of a woman opens the ad by saying,

“When you see a woman with an extremely attractive, very distinctive …”

I’ll bet you’re curious to hear how that sentence ends; am I right? (You can be certain that line will capture everyone else’s attention, too.)

And yes, I used the voice of a woman to begin that ad because it would be instantly creepy if it was the voice of a man.

Maybe next week – maybe – I’ll put that ad in the rabbit hole for you. In the meantime, you can
Ponder the Power
of Attracting Attention
by Repurposing the Proven.
– RHW

In the words of the famous Anton Chekhov:
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” 

Now write an ad using exactly THAT as an opening line.