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The Monday Morning Memo

Prepare yourself for this little story cartoon by reading this quote I snagged from the wizard’s Random Quotes database. He always says it on day one of the Magical Worlds workshop. – Indy

“Our perception does not identify the outside world as it really is, but the way that we are allowed to recognize it, as a consequence of transformations performed by our senses. We experience electromagnetic waves, not as waves, but as images and colors. We experience vibrating objects, not as vibrations, but as sounds. We experience chemical compounds dissolved in air or water, not as chemicals, but as specific smells and tastes. Colors, sounds, smells and tastes are products of our minds, built from sensory experiences. They do not exist, as such, outside our brain. Actually, the universe is colorless, odorless, insipid and silent. Although you and I share the same biological architecture and function, perhaps what I perceive as a distinct color and smell is not exactly equal to the color and smell you perceive. We may give the same name to similar perceptions, but we cannot know how they relate to the reality of the outside world. Perhaps we never will.”

– Dr. Jorge Martins de Oliveira

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Random Quote:

“The job of a Wizard of Ads writer is to extract true stories from clients, and then tell those stories in such a way that causes the public to immediately think of that person – and feel good about them – when they need what that person sells. These customer-bonding ads don’t seek to sell the product directly. Instead, they bond the hearts of the public to the client. A reader, listener, or viewer reads, hears, or sees this series of ads and thinks, ‘Wow! You, too? I thought I was the only one.’

Customer-bonding is a long-term strategy that always works, and it is cumulative; meaning it works better and better the longer you continue it. But it requires an ongoing series of bonding ads (mingled with ads for sales activation) that air 52 weeks a year, forever. Customer-bonding isn’t a gimmick. It is a lifestyle. “

- Roy H. Williams, Jan. 27, 2024, 9:07AM

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