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The Monday Morning Memo

“Once upon a time, I lost a friend because I thought facts beat feelings. Nope, lesson learned. When someone loves you, they trust you all the way – and facts can’t melt hearts. That’s why I learned to write ads that help people fall in love with you, not just trade money for stuff. Love: it’s stronger than facts.”

– Jack Heald,
a Wizard of Ads Partner

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Random Quote:

“What we are talking about, then, is magic, is it not so? In the anthropological understanding of homeopathic magic, perfume is the medium by which the lady magically usurps the sexual powers of the blossom. There is also more than a little fantasizing going on, for however undetailed, a potential result of the use of the magical medium is being projected onto the wearer’s screen of consciousness.

Since the perfumer is dealing in sexual magic and romantic fantasy, he or she is operating in a realm that is both deeply primitive and highly exalted. This realm has its rhymes and reasons, and they are not quite the same, I regret to inform you, as the rhymes and reasons of the marketplace.”

- Tom Robbins, Jitterbug Perfume, p. 226-227

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