Once upon a time, I lost a friend because I thought facts beat feelings. Nope, lesson learned. When someone loves you, they trust you all the way – and facts can’t melt hearts. That’s why I learned to write ads that help people fall in love with you, not just trade money for stuff. Love: it’s stronger than facts.
– Jack Heald
Below is Jack’s fascinating booklet about
How to Make Your Logo Connect with Your Customer