“The Kraken visual branding is gorgeous, from the logo to the colours. (Whoever designed the logo, I want to kiss you on the lips.) They played with the concept with such form and grace. When I look at the logo, I know it is alive. But what if I told you that what makes the team brand and logo so great boils down to the colours that they’ve chosen? This is called Colour theory.”

“Colour Theory is very complex. But an important point you need to understand is that Colour Theory is about the relationship between colours and not actually about the individual colours themselves. Let’s take a look at the colour wheel…”

You definitely want to read the rest of Jay’s blog post and see the illustrations he added. Trust me. It’s really interesting. – Indy Beagle