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Monday Morning Memo

For me, it’s about the intersection and differences between News, Knowledge, and Faith.

If you live your life speculating and thinking, you can begin to think that deep insight — knowledge — is the important stuff. But it’s not. At least it’s not the life-changing stuff. 

Life-changing stuff comes from News.

“I love you”

“I’m pregnant”

“It’s a boy”

“He’s alive”

Knowledge, of course, can be tested apart from the speaker. Newton might’ve been an emotional train wreck and even something of a loon, but it doesn’t matter: Force = Mass x Acceleration. And you can test that for yourself. 

But whether you believe news depends on whether you trust the source. And whether the news makes any sense to your ears.

News, in this sense, requires faith, even though it is far more tangible than abstract knowledge. 

And, of course, with blessing, news can transform into knowledge, but only if you have enough faith to stick around/act. 

A colored pee stick becomes a bump becomes a baby in your hands. 

Yet even then, there’s a difference between knowing something and getting to know someone.

One of the great things about Christianity is that it is all of this writ cosmically large. 

The answer to “What do we have left?” is family.

May you and your families be safe and blessed this Holy Week and all the weeks to come.

– Jeff Sexton

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Random Quote:

“I’m all for proper research > strategy> objectives > positioning > campaign idea > tailored executions per platform. Until it comes to audio advertising…

I’ve been lucky enough to research global audio and radio ad effectiveness, and I’ve become convinced that it’s such a damn powerful channel and so under-appreciated (globally) that a marketer could make their life easy for a couple of years and just go hard on radio.

In any market as well but especially the US, where brands are entirely missing out where national radio campaigns pretty much don’t exist, but also in Ireland, where radio is so loved I’m convinced Irish families must sit around a radio at night instead of the TV (quite a nice image, maybe they all have a Guinness and have to keep turning it up because the laughter keeps getting louder).

Radio is so damn affordable. So high reach, with early signs of brilliant targeting performance. Can clearly do the long and the short. It has brilliant signaling power. And the ROIs are always impressive.

But this all relies on a good bit of audio creative, which are becoming more and more rare.“

- Andrew Tindall, System 1 Group

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