“Media does not report ‘news,’ it creates it. An event happens when it goes on TV and becomes a myth… TV time goes to those with the most guts and imagination. I never understood the radical who comes on TV in a suit and tie. Turn off the sound and he could be the mayor! The words may be radical, but the television is a non-verbal instrument! The way to understand TV is to shut off the sound. No one remembers any words they hear; the mind is a technicolor movie of images, not words. I’ve never seen ‘bad’ coverage of a demonstration. It makes no difference what they say about us. The picture is the story.”
– Jerry Rubin,
from his book DO IT!: Scenarios of the Revolution. Rubin was one of “The Chicago 7” antiwar protestors who went on trial after the 1968 Democratic National Convention in Chicago.